Case studies

200+ projects over 20+ years: media, finance, real estate, fintech, AdTech, e-commerce, HoReCa and online services.

Business media

LIGA.net

Head of marketing at LIGABusinessInform (2007–2010): marketing, online advertising, analytics, SEO, new product development.

Result: #1 among Ukraine's business media.

News media

RBC-Ukraine / Styler

A long-term newsroom SEO system (3 years): metadata standards, scalable tag hubs, internal linking, page speed, search-driven editorial workflows and Google Discover practices. Also the lifestyle project Styler.

Result: ×5 organic traffic in 3 years.

Real estate

Blagovist, ParkLane, Stolichnaya Nedvizhimost (100realty.ua)

SEO for real estate agencies and a property aggregator (3 years): geo-semantic landing page architecture, filters as entry pages, expanded commercial demand clusters, indexing priority for fresh listings.

Result: ×7 organic traffic in 2 years, 3×+ more indexed pages, 100+ scalable landing page types.

AdTech, global market

Admixer

A one-year GEO program for AI discovery channels: expert comparison content and 2–3 authority publications distributed across 70–100 industry media outlets to match the sources AI assistants cite.

Result: 10+ inbound enterprise leads from AI assistants and measurable growth in global AI visibility.

HoReCa marketplace

Equip.me

Pre-launch SEO architecture for an equipment marketplace (1 year): taxonomy and URL hierarchy covering 1,000+ categories, crawl and indexing logic, technical specifications for developers.

Result: Full structural readiness for large-scale organic traffic at launch.

Financial portal

Finance.ua

SEO consulting for a large-scale content platform: building new entry points for search traffic.

Result: Top 10 in Google for the "exchange rates" query cluster.

Independent media of Ukraine

Thomson Reuters Foundation

SEO mentor (2021–2022): consulting and training for regional newsrooms, including Ye (Khmelnytskyi), 0462.ua (Chernihiv) and inform.zp.ua (Zaporizhzhia).

Media holding

Open Media Group

Head of marketing (2010–2011): marketing for UA-Football, Likar.info and other projects of the holding.