Services

Digital strategy & marketing management

I build marketing as a system: strategy → execution → measurement → improvement.

• Strategy aligned with business goals: acquisition, retention, positioning
• Building and managing remote teams: hiring, onboarding, workflows, KPIs
• SMM and performance: sourcing specialists, aligning strategy, overseeing execution and KPIs
• Pay-per-click advertising (PPC): Google Ads, campaign strategy and structure, keyword research, ad copy, optimization, reporting
• Working with founders, sales, product and development teams

GEO / AEO / AI optimization

So that ChatGPT, Perplexity, Gemini and Google AI Overviews find and cite your brand.

• Audit of brand visibility in AI answers
• Technical foundation: llms.txt, schema.org, AI crawler access
• Entity optimization: brand, experts and the connections between them
• Answer-first content for conversational queries

SEO & content strategy

Long-term organic growth without dependence on advertising.

• Technical and content audit
• Semantic site structure and editorial planning
• On-page optimization
• SEO for new websites from the design stage

Google Discover & Google News for media

Experience with Ukraine's leading news and business media.

• Audit of compliance with Discover and News requirements
• Headlines, images and article structure
• Editorial analytics: what performs and why
• Newsroom training

Analytics, funnels, conversion

• Analytics and goal setup
• Funnels and dashboards
• Weekly and monthly reports with insights
• Identifying conversion drop-off points (CRO)

Consulting & team training

• One-off consultations and strategy sessions
• Mentoring for in-house specialists
• Workshops for newsrooms and marketing teams